Do you ever struggle with whether or not it’s “ethical” to sell? Sometimes the “old stories” we tell ourselves can literally keep us from helping those who need us the most.

Today, I’ll share the story of something seemingly ordinary…that became quite extraordinary for those who understood and related to the deeper value of it. This is also the story of how we can step up to serve at the highest level–and how what we sell is always about more than the obvious.