Tina’s Marketing Minutes: Better Butter

Hi, this is Tina Lorenz. It's been a while, but I'm ready to dig back into Marketing Minutes. The whole point of Marketing Minutes is just that. It's just a few minutes of your day, a few minutes out of your busy schedule. But I'd like to be able to invite you to...

Tina’s Marketing Minutes: Bag-o-Rocks Marketing

Hi, this is Tina Lorenz at Tina's Marketing Minutes. Thanks for joining me. Today, I want to talk to you about a little marketing dilemma I encountered, and I have to wonder, was it dumber than a box of rocks or smart guerrilla marketing? Let me explain. We live on...

Tina’s Marketing Minutes: Powerful Copywriting Floats Your Boat

Hi, this is Tina Lorenz with another Marketing Minute. Today I want to talk to you about a couple of things. One of them is the power of words in your copy, what words you choose in promoting your product, and how that can impact the mental image and the picture that...

Tina’s Marketing Minutes: Marketing for the Big Money

Hi, this is Tina Lorenz. So today I want to start with a little story, a kind of damaging admission about something that Ron and I really love but we try not to do this too often. It’s going to In-N-Out Burgers for a hamburger. Now, if you're from California, Nevada...

“Tina, your copy has an amazing ability to immediately capture the reader’s attention and never let go.  You’ve figured out how to get to the “sell” while building a relationship with the reader.  Plus, you’re one of the most enjoyable writers I’ve had the honor to work with!  Working with you is a win-win every time.”  

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